Shaped by Passion – Moroso Exclusively Available at Mobilia in Melbourne
Forming an exclusive national partnership shaped by a shared love of design, Australian company Mobilia has teamed up with Italian furniture brand Moroso. Delivering considered and authentic pieces, the collaboration coincides with the opening of Mobilia’s flagship showroom in Melbourne in 2022.
Based on like-minded principles, Mobilia and Moroso have combined to form an exclusive partnership, championing creativity and purposeful interior insertions. “We admire Moroso as a progressive, family-run company with a passion for art, design and supporting both established and emerging designers,” explains Mobilia Founder Salvatore Fazzari. “Moroso is known for its ground-breaking collaborations, a number of which have helped to launch the careers of some of the most respected designers today.”
Founded in 1952, Moroso continues to pioneer within the design industry, solidified by the company’s artisanal approach to collaboration, manufacturing and creativity. Moroso Art Director Patrizia Moroso notes how the international brand is looking forward to working with Mobilia.
“In a way, we consider this a new beginning as well,” she says. “Our collaboration with Mobilia started in Perth six years ago, so we are looking forward to creating a tighter partnership and synergy that spans across Australia.”
Consciously creating high-end pieces, the partnership between Moroso and Mobilia feels natural for the two companies, bringing international design to an Australian audience. “We are, of course, eagerly awaiting the new showroom in Melbourne and the next steps we will take together,” Patrizia adds.
The new Melbourne showroom on Church Street will feature classic Moroso pieces alongside some of new releases yet to be shown within Australia.
The Newest Moroso Collection at Mobilia
Salon Nanà by architect Annabel Karim Kassar is the newest Moroso collection to be featured at Mobilia.
Sofas with generous silhouettes, square coffee tables and adorned side tables make up the curated selection, which is inspired by the late 19th century, as well as the Mezze piece – “a low traditional mattress used in Oriental houses, in living rooms and majlis types of seating,” Patrizia explains.
“Salon Nanà is a way of fuelling our desire for experimentation and our impulse to blend styles and atmospheres,” she says. “The collection features a flexible modular seating system that can adapt to various situations, two different collections of side tables, all of which are inspired by Moroccan tradition.
” The collection explores different styles in a contemporary and refined manner, connecting worlds in a way that feels organic.
Another featured Moroso collection is Pacific by Patricia Urquiola; designed to feel like a cocoon, the focus is placed on bold patterns, shapely curves and soft upholstery.
Moroso has also announced More-So – a new internal aspect of the company that is dedicated to innovation and design experimentation, “an intermediate space between prototyping and industrial production,” Patrizia explains, “which includes the development of one-of-a-kind or limited-edition furnishings and objects dedicated to an audience of design enthusiasts.”
The idea behind More-So is to enjoy exploration, to push boundaries and revel in the possibilities of design, underpinned by a desire to improve efficiency and increase sustainability in production. “It is a bold step,” says Patrizia, “and one that introduces a curatorial framework that is open to dialogue and exchange with cultural sectors like architecture, philosophy and technology.”
Having worked with some of the world’s most reputable brands, Mobilia recognises Moroso’s ability to create objects that blur the lines between design, fashion and art.
“The diversity, innovation and quality of Moroso’s collections is why we feel the brand is so well-received in Australia and we are very much looking forward to representing the company at a national level,” Salvatore says. Moroso will be available exclusively in Australia through Mobilia from January 2022.
written by :
23 Des 2021
published in : thelocalproject.com.au
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Moroso Exclusively Available at Mobilia in Melbourne
Forming an exclusive national partnership shaped by a shared love of design, Australian company Mobilia has teamed up with Italian furniture brand Moroso. Delivering considered and authentic pieces, the collaboration coincides with the opening of Mobilia’s flagship showroom in Melbourne in 2022.
